MEAT
&
POTATOES
@2025
STRATEGY
DESIGN
CONTENT
PRODUCT
ABOUT
 
 
 
 

Strategy / Design /

 Content / Story

Social/Experience/

Product/Motion

MEAT

&

POTATOES

is a creative studio that

helps clients reinvigorate

their brands.

IDENTITY · DESIGN SYSTEM · BRANDING

When life turns upside down,
you dial the healing up

Role: design, motion, art direction, design direction

To top
BRANDING · DESIGN SYSTEM · DIGITAL · VIDEO · SOCIAL · EXPERIENTIAL

Launching a brand & event
about breaking musical convention

Role: concept, co-copy, design, design direction, co-creative direction

FINAL custom-designed font
FONT/LOGOTYPE DESIGN by Jason
To top

“PR” stands for

“personal record”

. . .

And for CrossFitters

who dedicate

themselves to a

belief and a way of life,

every day is about

achieving and making…

BRANDING · DESIGN SYSTEM · PRODUCT · SOCIAL · EXPERIENTIAL

A fitness and activation platform
for CrossFit enthusiasts

“PR/GRESS” tracks an athlete‘s journey and goals, helps grow their fitness community, and incentivizes the achievement of milestones with uniquely designed ”Karate-belt” style shoe laces to pair with Reebok shoes.

Role: concept, design, art direction, creative direction

Merit-based laces as rewards
to drive purchases of Reebok Nanos
Single lace for 1st CrossFit achievement
Single lace for 1st girl WOD achievement
Single lace awarded for surpassing the Coach’s expectations
Single lace awarded for surpassing the Coach’s expectations
Single lace awarded for surpassing the Coach’s expectations
Single lace awarded for achieveing the impossible
Single lace awarded for completing the toughest HERO WOD of them all
To top
BRANDING · SOCIAL · CONTENT · DIGITAL

Enabling Tomorrow,
Right Now

Role: concept, copywriting, design, illustration, art direction, motion, creative direction

Energy & Jobs
IG/FB
Materials Technology
IG/FB
Farming & Conservation
IG/FB
Materials Technology
IG/FB
Space Technology
IG/FB
Fabric History
IG/FB
Farming Technology
IG/FB
Farming Technology
IG/FB
Civil Engineering
IG/FB
Information Technology
IG/FB
Information Technology
IG/FB
Civil Engineering
IG/FB
Materials & Technology
IG/FB
Science & Computation
IG/FB
Materials & Technology
IG/FB
Merchandising
IG/FB
To top
BRANDING · CAMPAIGN · SOCIAL · OLV · EXPERIENTIAL

Making coffee and communities indivisible

Role: design, art direction, creative direction

To top
IDENTITY · BRANDING · GLOBAL CAMPAIGN · OLV · EXPERIENTIAL

Out numbered a trillion to one,
we teamed up with fútbol’s best

Role: concept, design, art direction, production, co-creative lead

To top
BRANDING · SOCIAL · DIGITAL · ANIMATION · EXPERIENTIAL

Renewing a brand and its communities

Niagara Water

Mac and cheese flavored water!
IG/FB POST
Refreshing aaaadvice for dehydration.
IG/FB POST
May is National Biking Month! 🚲
IG/FB POST
BRANDING · CREATIVE DIRECTION · PRODUCT · UX/UI DESIGN

Delivered a premium content platform for premium films

Oscar-Award Winning New Republic Pictures needed their brand and online portal to feel as bespoke as the films they produced. We were very happy to oblige.

BRANDING · CREATIVE DIRECTION · PACKAGE DESIGN · VISUAL DESIGN

Rebranded and redesigned a product line for Target

Target stores nationwide keep refilling their aisles with our redesigned products—and competitors overhaul their designs to be more competitive with ours. That’s a nice affirmation of a job well done. :)

Strategy / Design /

 Content / Story

Social/Experience/

Product/Motion

Just like we’ve helped the brands below, we’d love to work with you, too!

Let’s Collaborate!

MEAT

&

POTATOES

Designed and Developed by
Jason
@2025